Chad Hurley, one of YouTube’s two co-founders, unveiled a new website on Monday called MixBit that promises to give users a new way to share and create videos. The website isn’t live yet, but users can sign up to be invited when it officially launches.
Since @youtube is ending, we’re launching a new video site… Welcome to MixBit.com! @mixbitapp This time it’s not a contest!
— Chad Hurley (@Chad_Hurley) April 1, 2013
MixBit’s current landing page lets users enter their email address to be notified of the actual launch, while poking fun at a Google April Fools’ joke with a message that reads: “YouTube is shutting down. Instead of sitting around, we thought you’d want a new site to not only watch cat videos, but create them… together!”
Hurley first teased MixBit at the South by Southwest festival last month. In a talk with Digg founder Kevin Rose, he said MixBit is not out to kill YouTube, but that it will serve a different purpose, allowing users “to work together and create content.”
Hurley was part of the team that sold YouTube to Google in 2006 for $1.65 billion. Since leaving YouTube in 2010, he has focused his energies on AVOS, the Google Ventures-backed company he started with fellow YouTube co-founder Steve Chen. AVOS’s startup properties include social bookmarking site Delicious and digital magazine creation app Zeen.