Last month, Yahoo announced it would change its logo and started a companion dailylogo and each day showed the different logo. Finally yahoo revealed its new logo, today.
Kathy Savitt, Yahoo’s chief marketing officer, said in a blog post,
“We’re excited to share the new Yahoo logo with you. It will begin appearing across Yahoo properties globally tonight.”
The new logo of the 18-year-old internet company is here which is going to be carried on.
Just like the old one, the new logo has the same color and the iconic exclamation mark.
We hadn’t updated our logo in 18 years. Our brand, as represented by the logo, has been valued at as much as ~$10 billion dollars. So, while it was time for a change, it’s not something we could do lightly, Company CEO Marissa Mayer wrote in her blog post. “We knew we wanted a logo that reflected Yahoo – whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud”, she said.
Here’s a video that the company has released to show off the construction of the new logo.