Creating A Competitive Advantage In Social Media Marketing
To retain the top dominating position in the market, businesses call for adopting innovative marketing approaches. Penetration approaches not only help to attain leadership positions, but also aid in the building of a solid brand. Nowadays, marketers are constantly employing unique social media marketing strategies to assertively and avidly boom in the industry.
Most new marketers today, want to know about social media marketing and how to make their businesses thrive through it. Well, social media marketing engages conducting business marketing online by employing different strategies to aid in achieving marketing communication and branding goals. With efficient communication in your business and good brand reputation, you are assured of acquiring a competitive advantage in the market.
Marketers are finding out the long term business objectives and then planning their social media marketing methods, accordingly. Social media marketing is the best known technique that aims at social networking. Social networks are the most effectual tools towards promoting a brand.
If you own a business and your key objective is to augment the exposure of your company and bring highest number of visitors to your site, then social networking will be the ideal technique for you. It’ll not only give your business exposure to the forefront of marketing, but also assist to engage a good number of audiences. This technique will persuade your audiences to migrate to your site. In other words, it’s a medium that will help in communicating with your customers directly.
If you opt to assertively participate in product/brand promotion, then you need to restrict your media marketing strategy and single-mindedly aim at the leading networking sites such as Facebook and Twitter. Advertising in Facebook has become the trend of the day because of the many marketing tools if offers, including fun pages, likes, Ads, Apps, content posting and even word of mouth. The invincible growth in social media has made it a priceless business marketing tool despite their size, demography and product or service. According to a recent research, 93% of marketers have affirmed that social media is the main component in their marketing strategies, in 2013. As of today, it’s at the top spot in online advertisement. Google+, Twitter and Facebook have turned out to be obligatory accessories in everyday business activities, and will continue like this in 2014.
Even though Facebook will continue to dominate the Social Networking World in 2014, Google+ is catching up very fast. Since September 2013, Google+ has raised their user stand to 1.15 billion, stands second with the largest number of monthly users. This regard will make Google Plus an exceptional business marketing stage in 2014. This will be the next in thing to jump into this year and gain advantage over your competitors. Besides, it is turning out to be an essential part of Google’s SEO and customized search, which offers the ideal marketing platform.
Other businesses are relying on location based marketing. Location based marketing implies using GPS technology to match customer’s geographical location with mobile advertisements. This helps create and deliver advertisements to explicitly cater for the needs of the user. In the context of social media, apps such as Path, FourSquare and Ban.jo are pursuing this path to convey communication based on their location.
These accepted networking websites enables you to deliver videos, stories or announcements to the public as well. You may also take advantage of the photos, videos, content, objects, and information-sharing sites for better business impact. These sites are very useful for marketers as they enable them create a business account to share their information comprehensively. They make the best use of such sites to promote their companies effectively. They share utmost information with their prospected audiences via such sites to perk up their connectivity and online visibility.
Social media marketing companies help to utilize the social networking sites in the best way to balance efficiency and quality. They come up with all-inclusive marketing approaches with advertising aptitude and as per the present competition to cut down their operational costs, augment efficiencies, and perk up brand visibility. In addition, they audit, measure and optimize campaigns, bring potential solutions to achieve optimum results.
Within this highly developed internet-alert community, you organization must come up with aggression and passion. You need to be ready to face defy and competition. By using reasonable, transparent and liable social media marketing methods you can affectively transform your identity.
About the author:
Marcus Ho is a highly sought-after Social Media Strategist who specializes in revenue-driven campaigns on social media for businesses. Well known for his cutting-edge, fresh insights and proven strategies, Marcus has successfully helped over 200 corporations and SMEs to rake in hundreds of thousands within very short periods of time.
Some of his clients include:
Qatar Airways, 3M, PernodRicard, DassaultSystèmes, FreshKon, Home-Fix, Scanteak and Singapore Management University. Most recently, his campaigns have also won internationally acclaimed awards such as Smitty’sTravel+Leisure.