Twitter is starting a two-tiered service from today, first free service “Twttr” and second premium service “Twitter”. In free service you will get all the basic services of twitter except vowels means you can tweet without vowels, if you want to tweet with vowels then you will have to get premium service and for this you will have to pay $5 for a month.
Except this twitter will give you some other services, Twitter Beleve that we believe that “Y” should always be free to everyone — today and forever and the vowels in URLs will be also be free for everyone, forever. You can also Tweet in non-Latin characters based languages, like Japanese, Chinese, Arabic or Korean.
Here’s what Twitter had to say about the disruptive approach to social networking:
We’re doing this because we believe that by eliminating vowels, we’ll encourage a more efficient and “dense” form of communication. We also see an opportunity to diversify our revenue stream. Here’s our mockup of the most retweeted Tweet of all time as it would appear in the new Twttr:
Michael Sippey, Twitter’s VP of Product shared his views that how did they come up up with this amazing concept.
“I was carpooling home after Twitter’s seventh birthday party,” he told me, “with my head filled with images from our past, like our early logo where we spelled it TWTTR, in neon green toothpaste. And then Prince’s song “I would die 4 U” came on the radio. I felt like there was something there, but I wasn’t sure what or how to bring it to market.
Then later that night, I was watching “Wheel of Fortune” with Adam, and a contestant yelled out ‘I wanna buy a vowel’. Everything just sort of clicked. Adam and I turned to each other and high-fived. It was one of those product moments that just felt like magic.”
Twttr will roll out slowly to a small percentage of users, growing to 100% over the next few days. We recommend that you practice using only consonants (and “y”) with the hashtag #nvwls (or if you have paid for our premium service, use #icanhasvowels).
To make the transition easier for you, we’ve built a site that automatically transforms your Tweets into a Twttr friendly format. Try it today at twttr.com.