Keep up with Advertising Trends Using a Retail Advertising Agency
No matter what type of retail business you own, advertising is a vital portion of what you do. Without various types of advertising retailers have no way to reach their audience and lose the sales that keep their business alive. Not only is advertising important to retailers, but it is imperative to use the right kinds of advertising with a professional retail advertising agency.
Changing Retail Trends
Retail advertising trends seem to change as fast as fashion itself. Advertising must be fluid and change, just as the way consumers receive information changes, in order to be effective. It used to be that radio ads, magazine ads, and billboards were the best way to reach potential customers. With changes in technology and how Australians spend their time, these advertising methods have almost become obsolete. Newer advertising methods are needed to keep reaching potential customers.
Pinterest Rising
Pinterest has been on the marketing scene for the past couple of years. Advertisements, sales, and new products have spread like wildfires among users on this unique social media site. In order to stay relevant, retailers and their retail advertising agency must highly consider its use. Using Pinterest as an informal type of advertising is low cost and allows users to help disseminate the information. Shoppers are also influenced by what other consumers are buying and popular brands and stores already use Pinterest to help increase their sales and profits.
Email Marketing Campaigns
Many people in the marketing world are led into believing that email is losing its advertising punch; that people are sending marketing emails directly into their junk boxes without bothering to look at them. However, recent studies show that email advertising is still a powerful tool, even in light of other online and social media marketing outlets. Between January and June of 2013 in Australia, a study by Vision6 revealed that nearly a quarter of all marketing emails sent were opened, with 4 percent of those having an overall click-through rate. Email marketing seems to pack more of a punch when it is personalised, even with something as simple as the customer’s name. When the email is tailored to the demographics and shopping habits of the receiver, they tend to be even more effective. This may seem difficult to do, however, a professional retail advertising agency can take care of all the details for you.
Spreading the Word with Blogs
Blogs bring traffic to your website. Using a blog to create traffic has never been easier. Retailers should create or purchase blogs related to their merchandise or services, or enlist a retail advertising agency to do so. Blogs are a platform to not only gain new business, but to keep the attention of current customers. They can talk about various products, new product lines, sales, customer rewards, fashion advice, or anything else having to do with their business. The key is to keep the blogs interesting and not too long. Guest blogs can also help drive additional traffic to the retailer’s website.
By keeping up with the changes in the marketing world and using a retail advertising agency, retailers can be assured that they are doing the most effective advertising job that they possibly can. Marketing and advertising can be overwhelming and uncertain, especially as their routes of delivery change, but retailers who can change with the times and hire a retail advertising agency are the ones that experience the most success. If you’re looking to hire an advertising agency, go to Traffic advertising online to discover more about the benefits.