China Has Overtaken The US as The World’s Top Market For Smart Devices



smartdevice_installedbase_china_vs_us_feb2013

China has passed the U.S. to become the world’s top country for active Android and iOS smartphones and tablets, a year after the country became the fastest-growing smart device market in the world. That’s the conclusion of a new report by Flurry Analytics, which tracks usage and device characteristics across a large number of mobile apps.

For its report, Flurry sourced from its entire data set of over 2.4 billion anonymous, aggregated app session daily across over 275,000 applications around the world. The company says it reliably measures activity in over 90 percent of the world’s smart devices.

In January of this year, the U.S. and China were neck-and-neck in terms of their active smart device installed base, at 222 million and 221 million, respectively. By the end of this month, Flurry estimates that will change to 230 million in the U.S. and 246 million in China.

Flurry concluded that the U.S. will not take back the lead from China, given the vast difference in population per country. China has over 1.3 billion people while the U.S. has just over 310 million. Considering that the U.S. has the worlds’ 3rd largest population, the only other country that could feasibly overtake China sometime in the future is India, with a population of just over 1.2  billion. However, with only 19 million active smart devices in India, China will not likely see competition from India for many years. Below, we show the top 12 countries by active iOS and Android installed base through the end of January 2013.

smartdevice_installedbase_jan2013

The chart shows that the U.S. and China each have more than five times the active installed base than that of the U.K., the world’s third largest market. Additionally, both China and the U.S. continue to see rapid device adoption. Year-over-year, compared to January 2012, the U.S. added 55 million new devices. However, in that same time, China added a staggering 150 million new devices. With its growth rate, China would have passed the U.S. earlier, except for the U.S.’s massive holiday season, which enabled the U.S. to hold off China for an additional two months.

smartdevice_growthrates_jan2013

The final chart in our analysis shows growth in the number of active smart devices per country, between January 2012 and January 2013. While China no longer leads the world in growth, it still commanded an impressive 209% rate of growth on top of a base of 71 million devices from January 2012. For this chart, Flurry selected countries that had a minimum of half a million devices as of January 2012. Countries that grew faster than China over the last year were Columbia, Vietnam, Turkey, Ukraine and Egypt. While the four BRIC countries are not all among the top 12 countries in terms of percentage growth, all four appear when calculating the number of net active devices added per market (i.e., Brazil +11.5 million, Russia +12.0 million, India +12.4 million, China +149.5 million).

In this new era of mobile computing, sparked by a confluence of powerful innovation across microprocessors, cloud storage and network speeds, Apple and Google have helped create the fasted adopted technology revolution in history, 10X faster than that of the PC Revolution and 3X that of the Internet Boom. And now, as the largest and fastest modernizing country in the world, Chinese consumers lead that revolution.

Source: Flurry

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